The Tourism sector
(Tourism)
Background and Principles
Tourism Sector: Given that the IMT-GT subregion is rich in cultural heritage and natural resources, the IMT-GT implementation plan focuses on developing connectivity between strategic areas to support cross-border tourism routes. The objective is to enhance sustainability, equality, and the subregion’s competitiveness, with the ultimate goal of establishing it as a Single Destination.
Strategic Issues
Improving connectivity between the subregion’s strategic areas
to support the development of cross-border
tourism routes
Transforming the tourism sector from low-cost, mass tourism to a model with fewer tourists
but higher potential
Enhancing the sustainability, inclusivity, and competitiveness of the
subregion as a single destination
Promoting and marketing the subregion
as a single tourism destination
Facilitating the reopening of
safe tourism
Promoting domestic and
intra-regional tourism
Key Projects under the IB 2022-2026 Plan
Ongoing Projects
- The 2nd Tourism Forum Project
- ASEAN Self-drive Tourism – Initiating Action-based Learning Programme for Stakeholders Project
- IMT-GT Pilot Tourism Route Design Project
- Development and Promotion of IMT-GT Geoparks Project
- IMT-GT Yacht Tourism Promotion Project
- Wellness Tourism Connectivity Route in IMT-GT Subregion Project
- Songkhla Gastronomy Tourism Project (UNESCO Creative City Network for Gastronomy)
- Rehabilitation of the Terrain House Community as a Cultural Tourist Attraction Project
- Malaysia-Thailand Self-Drive Tourism Project (Phase 1)
- Malaysia-Thailand Self-Drive Tourism Project (Phase 2)
- Enhancing Rail Tourism via Train to become the Southern Region’s Rail Tourism Hub Project
- Development of Tourism Route with Ecological and Cultural Heritage of the Songkhla Lake Basin linked to World Heritage Sites Project
Completed Projects
- ASEAN Ecotourism Business Planning Workshop Project
- Self-Drive Tourism and ASEAN Connect Guideline Project
- Seminar of Muslim Friendly Tourism and Hospitality (MFTH) Project
- Training of Trainers: Elevating Tourism Community to Digital Economy Project
- Tourism Student Exchange Programme on Community-based Tourism Project
- Campaign to raise awareness of IMT-GT tourism in ITB ASIA 2023 Project
- IMT-GT Calendar of Tourism Events Project
- IMT-GT Themed Trail Project
- IMT-GT International Peranakan Festival Project
- Sports Tourism Promotion Project (Satun – Langkawi Fishing the Andaman)
- ASEAN – India Cruise Dialogue Project
- Cruise Tourism Route Development in IMT-GT Subregion Project
- International Summer Course: North Sumatra Cultural Diversity Project
- International Community Service Project
- Satun-Langkawi Fishing the Andaman 2025 Project
Recent Progress
Projects and activities are being implemented under the IMT-GT Visit Year 2023-2025 campaign, such as promoting IMT-GT as a single destination, cruise and cross-border self-drive tourism, and enhancing cooperation with local stakeholders and other working groups. This also includes promoting Muslim-friendly tourism and developing cross-sectoral cooperation between the tourism and transport working groups to support inclusivity and sustainability.
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